Finance & Operations for Start-ups


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E-Squared's blended method of covering all levels of financial support has been developed by Founder & Managing Director, Emily Fletcher, over 10+ years of working in start-ups and restarts.

Whatever industry you are in, whatever role you need filled, E-Squared can step in and get the work done more efficiently and cost effectively. 

Industry Experience:  Software, Retail, Manufacturing, Engineering, Banking, Consulting Services, Tours, Surf School, Brokerage, Trucking, Pharmaceuticals, Social Media, Online retail, Events, Ticket Sales, Advertising, Healthcare


Controller/CFO – SocMetrics, Inc. & TrueLens Set up initial accounting and trained first finance employee in Quickbooks and general accounting procedures.  Review and finalizing of monthly and quarterly financials for the board. Payroll and benefits setup, including ongoing support of each. Assist on creation of processes and infrastructure for finance and administration of the firm. 

Director of Operations and Finance – Open Mile, Inc. - Built company from the ground up, developing all finance and operations processes including specs and product management for accounting tool within the OpenMile online product. Member of the executive team responsible for corporate direction. Hired and trained all finance staff and coached middle managers of operations and marketing.

CFO – Organizing BostonHelped clean up books and trained the owner and three part-time employees in Quickbooks, general accounting and payroll practices.  Set up templates for future entries and guidance.  Weekly support with banking and financials. Year end reviews for tax preparation.

Director of Finance – Weblayers, Inc. - Cleaned up books to prepare for acquisition, completed first audit, developed internal accounting processes, reviewed and highlighted client contract issues, and cleaned up past internal finance issues including fraud.

Controller – Lit Boutique - Complete overhaul of inventory entry and tracking as well as training on Point of Sale software and Quickbooks Financial.  Review and reconciliation of all merchant banking accounts. Created new purchase order and buying process for cash management and ease of tracking.  General accounting and finance training.

Controller – (Acquired by AOL) - Restructured accounting department and processes to stop “the bleeding” on a fast growing social media company.  Created financial model and diligence to raise two additional rounds of funding before final sale to AOL.

Accounting Supervisor – ThingMagic, Inc. - Managed all finance functions, first audit, implementation of SAP Business One Accounting and Inventory Software as well as all HR, facilities and inventory management.

Accounting Manager – GetConncected, Inc. - Restated prior year’s financials, including audited figures to be in GAAP compliance, replaced all internal accounting and tracking practices, inventory management overhaul, implemented Peachtree Accounting Software then eventually Solomon Accounting Software.  Developed financial reconciliation system with the engineering team to better assist in client management.

Finance Manager – Morpace Pharma GroupResponsible for all aspects of financial management in a distressed subsidiary, including forensic accounting, cash management, budgeting, vendor management, and HR.



“Emily was our long-time Controller at Going and did an excellent job. She was reliable, knowledgeable, trustworthy, great with Excel even for complex financial models, and had an excellent attitude that everyone on the team enjoyed as well. She knows how to summarize information for senior execs, yet related well with everyone from our engineers to the product team.

At my new startup we have once again turned to Emily for help in getting our books and other finance activities set up well from the start. I would recommend Emily for any consulting or experienced financial role.”

 -Roy Rodenstein, Founder at TrueLens/SocMetrics; Founder and EVP at Going Inc. (Acquired by AOL)

“Emily’s been with me, both here and at Going from the earliest of days.  In these early stages, she’s been the rock we can lean on to get a company humming.   She’s played a huge, massive role in building Open Mile from the ground up. She’s built and driven a fantastic Finance and Accounting function and recruited and managed great high achieving teams.  She also always goes beyond any expected call of duty to help define our culture, create traditions, and ensure every single one of us has the best possible experience at Open Mile.  

 She just gets “it” done and I don’t even have to think about it.   By the way, that’s the single biggest compliment any CEO can give. Each day, I rely on Emily to help me run the business. Bottom line, she’s a force of nature.  She’s also someone who whenever we look back at the history of this great company will be at the forefront of my mind.”

–Evan Schumacher,  Founder and CEO at Open Mile Inc;  CEO at Going Inc. (Acquired by AOL)

“Emily is great to work with. In just a few hours, she cleaned up all our accounting issues and got us set up with QuickBooks. She was also very helpful in training my office staff in accounting. She is extremely professional and knowledgeable and patiently answered all our many questions. We really enjoy working with her and appreciate her ongoing support. Our books are in a much better place thanks to Emily!”

 -Sarah Buckwalter, Owner of Organizing Boston

“Emily came to in to my multi location retail business to help us gain a stronger grasp with our financials. Within weeks we had a smooth running process. She helped us go from excel sheets and paper to fully utilizing our financial software, we now are so much stronger, with the ability to forecast our cash needs (!!) to tracking profits down to a single skew.

It was really easy to work with her and she knew when she was done this needed to be idiot proof. I now have interns making simple adjustments to our POS and it has made a world of difference. I have more accurate data and I spend a few hours a month. Top qualities: Great Results, Personable, High Integrity”

-Nehal Shah,  Owner of Lit Boutique

“Emily was a very thorough, detail-oriented manager. After a complete overhaul of our accounting processes, she was able to create a much more efficient, stream-lined method for our company.”  

-Claudia Huapaya, Junior Staff Accountant at Going, Inc.

 “Emily was the glue that kept all of our departments on track and accurate. She had any and all information you needed organized and at her finger tips with less than a moment’s notice. She understood what information was useful to the individual or department and had it a no-nonsense easy to understand and useful format. She would take the financial function of any business to the next level. She would be a true asset to any team!!”

-Rychee Brown, Product Manager Embedded RFID at ThingMagic, Inc (Acquired by Trimble)

 “I worked with Emily at Morpace Pharma Group. She was exceptional as a Finance Manager - demonstrating strong leadership in her role. She showed her ability to wear many different functional hats in the group - from sales to marketing. On a more personal note, her enthusiasm for whatever she does is infectious.”

-Divya Mishra, Marketing Director at Morpace Pharma Group

Finance & Operations for Start-ups


E-Squared Partners helps start-ups build the proper financial structure and provides multiple levels of ongoing support.

We remove the "noise" so Founders and CEO's can focus on the product or service. We can do this by:

  • Covering all your team needs: CFO/Controllership, Bookkeeping, Admin, FP&A, and more
  • Providing up-to-date visibility into financials in a digestible way
  • Helping make smart decisions so your business is as profitable as possible
  • Ensuring compliance on required business practices
  • Completing all daily transactions required to run the business: AP, AR, banking, filing 
  • Using technology integration to create efficiency for both finance and the business as a whole
  • "Cleaning up" past years if necessary
  • Responding within 24 hours with an answer or timeline for request completion

In one tight package, the E-Squared handles the entire Finance, Administration and Operational aspects of a small business.

Call us at 617-682-0097 or email for a free consultation regarding your finance and admin support needs.




The Name

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The finance department is your necessary evil.  We say "No" and set more rules than any other department in your organization.

E-Squared (E^2) was my nickname in junior high and high school.  It stood for Evil Emily, but we were math nerds, so e^2. I became known as Evil Emily because I was the one that was always nominated to have the hard conversations. Telling our teachers that the lectures weren't helpful, telling the mean kids to scram, preventing slackers from joining in on our group projects, etc. I was tactful, but always the one delivering unpleasant, but necessary news for our nerdy crew.

This has translated very well in my career. I'm not always the most popular person around the office (not because of my personality! I am fun times!) because I lay down the law.  

When it came time to name the company it was simple: E-Squared, your necessary evil.

-Evil Emily Fletcher,  Founder & Managing Director


Financials   Corporate Administration
Weekly/Monthly Close Reporting   Business Insurance
Annual Close   Documentation
Models and Forecasts   Filing and Diligence
Budgeting   Contract oversight - Obligations and compliance
Bookkeeping   Vendor Management
Accounts Payable   Annual Audit Management
Accounts Receivable and Collections   Fraud Prevention and Detection
Audit Supervision   Employee equipment allocation and maintenance
GAAP Accounting Compliance    
Fundraising Diligence   HR
Inventory Management   New Hires
Banking   Employee Expense Reports
Reconciliation and Monitoring   Terminations
Reporting   Benefits
Cash Flow Management   State/Federal Compliance
Loans and Lines of Credit   1099 Processing for Contractors
Merchant Banking    

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Cambridge, MA 02142


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